This music video was edited and produced by Bror Bror, a Swedish creative agency who work with advertising, photography, film etc. Bror Bror was awarded a Cannes Silver Lion 2016, as the production company of Alan Walker – Faded.

The music video focuses on a man, wearing all black with a ski mask and backpack who wanders through various derelict cityscapes and houses, completely alone, looking for his previous home. He eventually comes to a house that he recognises as his own through the picture he has been carrying with him but has discovered that his old house has also been destroyed and left derelict.

This video is highly emotive and has inspired our theme of being lost as the protagonist of the film is alone and seems lost as he can’t find his childhood home. It has also inspired the fact that our theme is lost in a landscape as the protagonist seems lost in his derelict cityscape and natures landscape.

The colour scheme of the music video is also inspiring, using muted tones of greys and pops of light for example from the flare that is used to light up one of the houses. The protagonist dresses in a black bloc style which is used mainly by protestors and radical groups to protect their identity so this man seems to feel lost in his identity as well.

The video ends by fading to black which mirrors the songs theme and title of “Faded”.

The lyrics of the song also relate to our theme:

“I’m faded

So lost

I’m faded

I’m faded

So lost”

The protagonist feels lost as he cannot find his home and is searching all around various places to find it and then when he finally does, his feeling of being lost is intensified as he cannot identify with this house as it has been destroyed. A part of his childhood has been lost.

 

There are a variety of camera angles and techniques that make this film effective, for example an up shot is used to make the subject seem small and vulnerable.